Telemarketing is still one of the most effective strategies when growing your business.
Building a quality telemarketing strategy that is focused on bringing value to your existing
and potential clients is the only way to create opportunities for growth. So, how can you
boost sales with telemarketing? In this article, we bring you top tips for effective
telemarketing which will bring you the results you need.
Planning
Before you even start with telemarketing, you should know what your objective is. It can be
anything from collecting e-mail addresses to gathering specific information, but you should
be aware of it before you start working on your telemarketing strategy. Some information will
be given to you easily from the first point of contact, but for others, you will need to have a
more convincing way of interacting.
Script
When you determine what the objective of your telemarketing strategy is, you should start
crafting your script. The script should be formed so it fits your objective. For instance, if your
objective is to get specific e-mail addresses, your script should be built around that
information. Think of it as your guide that helps you conduct the first part of the call. You
don’t have to follow it from word to word, but include important elements of it so you achieve
your objective easier. If you think that some words sound unnatural to you, find the ones that
have the same meaning but will come more naturally to you. Your customers will feel if you
don’t feel comfortable with what you are saying and you will lose their trust.
Bringing your personality
Mastering the given script actually means to start sounding natural instead of like a machine.
Your customers want to talk to a real person. That also implies they don’t want to talk to
somebody who is strictly focused on selling. Of course, you have your goals to meet but
shortcuts will not get you anywhere. Instead, talk to them as if you would be talking to them if
they entered your store. Take interest in what they need, ask them if they have some
concerns and let them feel their opinion truly matters to you. How you talk to them will have
a huge impact on the outcome of that phone call. Try to speak clearly so your customers
don’t get irritated if they don’t understand why you’re calling them. And always be honest
with them. Sugarcoating will only lead to frustration which will hurt your business in the end.
Personalize your calls
As you start adding your own touch to the conversations, you should find a way to
personalize it for each of your customers. After all, different people ask different questions as
they have different needs. You can’t expect to follow the script with each conversation. After
the introduction part, the conversation will get real. You will need to truly understand the
person you are talking to in order to achieve your goals. Don’t hesitate from asking questions
if you don’t know why they are asking a certain question or if you want to get more
information. Showing you’re interested in them is when the effective telemarketing starts.
Conclusion
As it is with everything, practice makes perfect. It takes time to get comfortable with
telemarketing and each script you get. Being persistent is what will get the job done. Just
because somebody said ‘no’ to you, doesn’t mean that the next person will do the same. In
the end, don’t take it personally. If somebody is not interested, that only means that it’s not
the right product for that person but, luckily, you have so many others to contact next.